With social media taking centre stage in the digital world, digital marketing has had to change its approach. Though the presence of webpages still holds a salient place in the digital world, social media has a stronger presence among the masses and has become a part of their lives. People need to willingly come to a web page, but when it comes to social media, it is present in their desktops and phone displays. The time people spend on social media and its influence greatly outweighs webpages.

Digital marketing was once heavily dependent upon SEOs. However, with the boom of social media, the tides have altered and now social media optimization (SMO) is as important or even more so than SEOs.

Social media optimization is a nifty tool, if when utilized properly can be put to use to increase brand awareness, promote products and services, connect real-time with customers to inform or get feedback from them and prevent or alleviate possible obliterative news.

Contemporary social media marketing is not just limited to posting content online. The demographic and psychographic research that goes into social media marketing plays a major role in the outcome of the results. Since the content reaches people individually, factors such as target audience, their psychology, their geography, their requirements and interests etc. must be taken into consideration. Accordingly, the content and placement of the content in the social media platforms must be derived and delivered.

A digital campaign consists of two aspects and both must be taken into consideration with equal weightage. The artistic aspect and the scientific aspect. Each campaign must be smart, must engage the audience, and must be deeply linked to your business and brand.

At the end of the day, driving relevant traffic to a website is achieved via two ways, organic and paid. Paid advertising consists of techniques such as Search Engine marketing and Pay per click which can be found in a galore of platforms.

Humanity Infotek goes full out to study and monitor the ever-evolving online consumer behaviours, the technologies involved, the software and various platforms and user interaction patterns to keep apace and provide our customers dynamic, contemporary and the latest in all our services.