Content Creation

Humanity Infotek churns ideas based on the needs of clients (after a psychographic and demographic study) and catalyses these ideas into visual or audio mediums. We make specific, relevant content that talks to the reader making them feel that it was made just for them. Unless the content is relevant, believable and solves or provides a solution for problems, it becomes mundane and lifeless. Creating quality content that people associate with pride and are compelled to share will directly reflect on the business and the build of the brand. The association and loyalty customers develop towards a brand parallel with the utility of the business. A saying goes, “What helps people, helps business.” Being identifiable because of uniquity while championing the problems of people and providing solutions is a sure-fire method to sustained success with an upward trajectory.

Humanity Infotek churns ideas based on the needs of clients (after a psychographic and demographic study) and catalyses these ideas into visual or audio mediums. We make specific, relevant content that talks to the reader making them feel that it was made just for them. Unless the content is relevant, believable and solves or provides a solution for problems, it becomes mundane and lifeless. Creating quality content that people associate with pride and are compelled to share will directly reflect on the business and the build of the brand. The association and loyalty customers develop towards a brand parallel with the utility of the business. A saying goes, “What helps people, helps business.” Being identifiable because of uniquity while championing the problems of people and providing solutions is a sure-fire method to sustained success with an upward trajectory.

All content must deliberate three major factors. They must be consistent, engaging and must be receptible by a diverse audience. Most businesses have a niche audience and get stagnant with their customers. Retention of customers keeps the business running, but does take it to the next level. After a while, the business becomes stagnant. Creating fresh and creative content will retain customers, while magnetizing new diverse ones. This will keep your business growing and build a strong brand identity. Diversified audience will reach the brand to a vaster population.

Content must take different avatars for different audiences and according to the context and time. These avatars include visuals, explanatory or eye-catching visuals, allegorical images, cartoons, comic strips, infographics, play with statistical data, thought provoking quotes, podcasts, and even giving the audience a voice.

A well-established brand ensures to collect information from their passionate client base to further make proactive content. Feedbacks are the good source of getting primary content from customers.